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smaach! is a holding company born in 2023 from the chance encounter of two Franco-Canadian friends united by their desire to undertake and by a liberated and sincere vision of life, the real one.

During a dinner, the two men discuss their atypical paths that have guided them to this moment and realize that something strange is happening. Many common points, the same habits, similar rituals, a shared vision of work, a penchant for innovation and self-improvement focused on humanity... many things that could make them think they have known each other for a long time, like twins. They sympathize and quickly detect in each other underexploited or even unconscious potentials, becoming resources that they themselves do not have and that can serve a common interest. The exchanges bear fruit, this complementarity nourishes a real strength, leading each one to surpass themselves, especially in larger projects that they will lead together such as the ascent of Mont Blanc, a world tour, and the undisputed desire to start a common business. The commitment of each and the mutual mental and psychological development then pull the two upwards, breaking a glass ceiling above their heads that they imposed on themselves, to the great satisfaction of others, in a real positive awareness.

These two buddies thus decide in November 2023 to create a project together around their expertise and experiences, leading to a unique pluridisciplinarity and interdisciplinarity.

It was the right moment, the right timing, as we were both in disengaged temporalities focused on things and people that were clearly no longer worthwhile. We seized this incredible, once-in-a-lifetime opportunity, and today we're already shooting a new film that's much better than the first and has nothing to do with the previous one, thanks in no small part to our shared vision and support. We're pulling out all the stops to succeed.

Benjamin

Focus on their common will, they invest in each other, their time, know-how, savoir-être, and their ability for a single purpose: smaach!

Interrogating through their experiences, the boxes in which some thought they could confine them, they break free from these stages and harness the energy that emanates from them, in a new adventure, in the service of humanity and their own personal fulfillment.

"The "control" of our respective entourages can only last so long, especially when we realize that this "forced guardianship" mainly served other interests before our own. So we thank some people for leaving us on the side of the road, with the car we'd made ourselves, the house keys and all the luggage. As you can see, we're not tongue-in-cheek, just resilient.

Jeremy

With their respective strengths, they thus generate an interdisciplinary approach where their vision of work is quite innovative. The very structure of smaach! is the opposite of a traditional startup. Ask them how the hierarchy is organized there, and you will be surprised. They thus question the boundaries between each domain, where architecture serves graphic projects, and where the codes of each role intersect in enriching the decisions made for a client project.

The company, like the co-founders, claims their "unusual" side in both form and content of what they continue to create with the help of their clients, partners, and collaborators in mixed activities.